An important resource to H&M is physical location of their stores because they are very accurate where they open a new store (H&M Annual Report 2006). H&M’s stores are always located in the main shopping district of the city. H&M use their human resources by provide training for their employees and they also have a pension system. Stefan Persson with family is a very powerful owner of H&M and he controls most of the company with the majority of the voting rights. In terms of image, H&M claims that they sell the latest fashion with low price and good quality. H&M has a strong brand image and good reputation. Lastly, H&M believes in its employees and allow them to use their common sense and make decisions within the stores.
H&M Arbete jag håller på med
/Martin - Wolfsburg GTI